Three Things I'm Watching in Artist Merch Right Now
Mobile ordering at shows, TikTok Shop, and livestream auctions on Whatnot. These aren't replacing the booth or webstore - they stack on top.
SVP A&R at Global Merchandising Services. Over the past decade, I've managed $250M+ in artist merch programs across 100+ artists, working at the intersection of music, business, and technology.
Mobile ordering at shows, TikTok Shop, and livestream auctions on Whatnot. These aren't replacing the booth or webstore - they stack on top.